Two film students out to study the effects of capitalism on their country create the biggest consumer hoax in the Czech Republic.
"As thousands of Czechs realise there's no pot of gold at the end of the rainbow branding, the range of reactions fascinates (some rant, others philosophise). What's more, the aftermath plays up a piquant parallel with the country's then-pending vote on EU membership. Now that's what you call a big deal" - BBCi.